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FOR IMMEDIATE RELEASE NEVER WORRY AGAIN WHEN TRIMMING YOUR BABY’S NAILS lil Nipper™ Baby Fingernail Clipper
Minneapolis, MN. November 13th, 2002. Raising your child just got safer! Nail Nipper, Inc. has liberated parents from the anxiety involved in clipping their infant or toddler’s fingernails with a completely safe and easy to use nail clipper called the lil Nipper™ and it has caught the baby market’s attention. “The nail clipping industry has not changed in 75 years from the traditional metal clippers,” says Tom McMullen, lil Nipper™ developer. Parents have told Tom that it’s a traumatic experience to cut their babies fingernails with products presently on the market. Tom started working to develop an innovative fingernail clipper 19 years ago. During that time he has heard countless statements from concerned parents about the need for a fingernail clipper that was safe for their infants and toddlers. When he set out to develop a fingernail clipper that was totally different from what was on the market he had certain criteria that needed to be met: 1) The product itself had to be plastic for comfort and uniqueness while maintaining quality and durability. 2) It needed to catch the fingernails to aid in cleanliness of this task. 3) It had to be completely safe & gentle which is innovative and unique to the products on the market today. 4) The look and style of the clipper had to be very different then the metal clippers focusing on functionality, softness and ease of use. 5) Simplicity in the design and instructions was critical. This product had to be welcoming to the user and simple to understand and use. 6) The design and concept had to be revolutionary and original, thus allowing for very strong patent protection. We incorporated all these criteria – created the lil Nipper™ and the response has been phenomenal. The technique used by parents to clip their children’s nails has been enlightening and surprising. Here are a few comments from parents on clipping their children’s nails the traditional ways: “My husband holds the baby down while I trim the nails” “I just bite the nails off when they start to rip” “If you clip the end of the finger, just dab the blood and apply anti-bacterial ointment” “My baby has scratches all over her face from her long nails” “I make my husband do it” “I clipped the tip of my son’s finger and it was a very traumatic experience” The lil Nipper™ is so safe and easy to use you can even trim your baby’s nails in a dark room while they sleep. With the lil Nipper™ we have changed the way to trim infants and toddlers nails’. We have built an informative website with instructional video, step-by-step instructions, photos and tips. “Each day I focus on getting the lil Nipper™ in front of parents and help them learn that there is a safe alternative”, says TJ McMullen, V.P. of Nail Nipper, Inc. and parent of 20 month old son, “I know when a parent learns there is a safe and easy way to trim their baby’s fingernails, they will choose the lil Nipper™.” How much of an impact can the lil Nipper™ have? There are approximately 5 million babies born every year in the United Sates and nearly 2 million of them are to first time parents. Our goal is to help parents never worry again when trimming their baby’s nails. Each lil Nipper™ is manufactured here is the USA and it is small enough to fit in your pocket or purse. The price is $14.95 and orders can be placed on our website, by phone, fax or mailing address. WEB SITE: |
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